Andy Mulcahy
Strategy & Insight Director at IMRG
business
Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.
All about the talk
How do customers navigate retail sites?
This study will reveal market benchmark data on website search usage for new and returning customers, conversion rates for shoppers who use search vs those that don’t, and even which search terms are being used the most.