Aynsley Peet
eCommerce Director at Cox & Cox
business
Aynsley has worked in the online & digital sector for over 20 years and has worked on Hybris, Salesforce Commerce Cloud and Magento E-commerce platforms. He is greatly experienced integrating the latest technology, e-commerce optimisation, payment gateways and ERP systems. He has worked at Cox & Cox for six years and was promoted to E-commerce Director in September 2020.
All about the talk
Taking beautiful homes digital: Cox & Cox on leveraging demand for rapid eCommerce growth
Most retail brands saw a huge uplift in online conversions during the pandemic – and hanging onto these customers, as we transition into the post-pandemic era, has proved to be more difficult. But not for Cox & Cox! Their team actually managed to improve e-commerce conversions at a time when website traffic was declining.
In this talk, e-commerce Director Aynsley shares their secrets – including how they brought together a website re-design, new categorisation, A/B testing, and website tech partners to really get the most out of their tech stack – and deliver an exceptional experience to their customers.