Louise Aldridge
Head of Digital Marketing at Big Bus Tours
business
I’m Louise and I head up Digital Marketing at Big Bus Tours. Each year we help millions of tourists discover the best sights of world-famous cities. I’ve been with the business for 8 years now and during that time we have been through an exciting period of digital transformation and accelerated growth. I manage the online acquisition strategy for all Big Bus operations globally, work closely with the web development team, optimise SEO and conversion, and that’s all before lunch! I have over 15 years of digital B2C experience in the leisure and tourism industry – I love this sector as we get to take our customers on a memorable adventure. Fun fact about me: I’m learning flamenco dancing.
All about the talk
JH Panel: Investing in Customer Experience
Once you’ve covered the eCommerce basics, creating an amazing customer experience is your ticket to the next level of business growth. But how can you get there? Host Joseph Russell, Strategy Director at JH, joins expert panelists from successful eCommerce brands to uncover the power of customer experience, sharing real-world insights and advice from their business strategies. A talk not to be missed – your future (and current) customers will thank you!